Pandora

Charm Bracelets and Charms

PANDORA is perhaps known best for its modern twist on the classic charm bracelet. In 1999, PANDORA introduced its patented charm bracelet to the Danish market, and the bracelets quickly became popular all across Europe. PANDORA bracelets have a patented threading system that allows charms to be placed, added and rearranged, by the wearer. PANDORA has created more than 800 handcrafted charms. Charms are handcrafted and available in sterling silver, 14k gold and murano glass, sometimes with semi-precious stones or precious gems.^[2] PANDORA also donates a portion of proceeds from some charms to nonprofit partners, including Susan G. Komen for the Cure ^[3] and the Institute for OneWorld Health. ^[4]

Other Fine Jewelry

PANDORA also offers collections of rings, earrings and necklaces. Among these products are PANDORA’s “Mix-and-Match” earrings, which consist of a collection of ten silver and gold hoops and 80 different charms, which can be interchanged to create new looks.PANDORA's “Match” jewelry line features an assortment of rings, earrings, necklaces and toe rings that are meant to coordinate with PANDORA’s charm selection.

In 2008, PANDORA introduced a new collection of jewelry called “LovePods,” made entirely of 18k gold and gemstones such as diamonds, amethyst, peridot, quartz, citrine, spinel and topaz. The LovePods line features a selection of rings designed to be “stacked,” or combined together, to create unique looks. The collection, designed by goldsmiths Mads Trolle and Le Antony Gray, also includes a range of station-style necklaces, pendants, bracelets and earrings.